Why should you translate your website?

 

You probably landed on this blog because you are trying to sell a product or a service abroad and you are asking yourself if translating your website is really necessary?

I’d like to make a strong case for translation. I think it is necessary and here are 3 reasons why:

 

1) People mostly browse and buy in their native language

 

These days, most Europeans who are under 40 speak at least some English  — both for employment and for academic reasons. However, despite this interest and aptitude for English, all of the marketing data clearly indicates that 90 % of Europeans visit a website in their own language when given a choice

  • 42 % of Europeans said they’d never buy a product or a service if the information is not available in their native language.
  • The truth is that people will not try to understand your website content if they can find another website selling the same product or services as you are, but with information translated in their own language.

    Another well-known fact in digital marketing is that spending money on the internet requires a high level of trust.

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